WHAT IS THE MEANING BEHIND NIKE SYMBOL?

We all know that Nike is one of the world’s no.1 shoes and apparel company. But very few of us know the actual meaning behind the Nike Symbol. In greek mythology, nike is the winged goddess of victory. This winged goddess is the daughter of Titan pallas and goddess Styx. She is the sister of Kratos – Power, Bia- Force and Zelus- Zeal. The four siblings were companions of Zeus and Nike is the divine charioteer, flying above battlefields and giving glory to the victors. Nike is also called Victoria. The goddess Nike is depicted with a palm branch or wreath symbolizing peace and victory.

The logo is derived from Goddess wing  “swoosh”, which symbolises the sound of speed, movement, power and motivation. It is a legend now, the symbol was designed by Carolyn Davidson for $35, when she was a student at Portland State University in 1971. It is an interesting fact that the Nike logo “swoosh” closely resembles the check mark which is commonly used. The check ( ) mark or the tick mark is used to inform or indicate “yes” or “correct”.

As Greeks would say, “When we go to battle and win, we say it is NIKE. The objective Of Nike is to be the 20th century footwear that lifts the world’s greatest athletes to new levels of mastery and achievement. The Nike “Swoosh” embodies the spirit of the winged goddess who inspired the most courageous warriors. That is “ok”, “correct and “yes” for athletes.

Therefore, it is an intelligent and smart adaptation of two major symbols from history and everyday usage in building an American and global brand.

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